Home
About IE-Lobbying.com
About IE-Lobbying Network
Services
Context
Monitoring
Studies and Analysis
E-Communication
E-Marketing
E-Advertising
Team
Glossary
Contact
Links
     
 


SEO (Seach Engine Optimisation), SEM (Search Engine Marketing) and SMO (Social Media Optimisation) to improve the visibility and influence on the Internet and be ranked 1st on key political issues.

SEO (Seach Engine Optimisation refers to the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

SEM (Search Engine Marketing) refers to a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) including paid placement and paid inclusion. Google AdWords - Google's flagship advertising product and main source of revenue - is one of the most efficient online paid-advertising tools. It offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads at local, national, and international scale.

SMO (Social media optimization) refers to a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

 
     
 
Top